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Jewelers may not operate heavy equipment at mine sites -- but where gold is concerned, they're in the driver's seat. More than 80 percent of gold mined each year is used to make jewelry.  Jewelry firms are thus uniquely positioned to help make real change in the way that the yellow metal is mined.

This October, the No Dirty Gold campaign is once again calling on jewelry firms to insist that the gold they buy -- and sell -- is produced in ways that do not harm communities, workers, and the environment. As part of this effort, we will be running this ad in National Jeweler magazine, a leading U.S. jewelry publication.

Some prominent jewelry firms such as Tiffany & Co. have responded to requests from No Dirty Gold campaign supporters such as yourself, and have staked out a leadership position on this important issue. But others, including Zales, Sterling (the parent firm of Kay Jewelers), Fortunoff, and Rolex, are lagging behind. These firms have thus far passed the buck on this issue -- deferring to their jewelry trade association, which is partnering with mining companies like Newmont in an effort to "boost consumer confidence in gold."

We really need your help.  Please tell Zales and other jewelry firms that you care about the human rights, labor and environmental conditions under which gold is produced. Please urge them to insist that the mining industry make real reforms that respect local communities and the environment.  And tell them that there are some practices that are just too dirty to accept under any circumstances -- such as dumping mine waste directly into rivers or the ocean.

Thank you.

Payal Sampat & Keith Slack
Co-directors of the No Dirty Gold Campaign

P.S. If you haven't already done so, please make sure you add your name to the No Dirty Gold consumer pledge.

To take action, please click the "Send This Message" button towards the top of the right hand column.  Customized letters have much greater impact.  If you need additional info please read the "Tell Me More" section for more information.