CWA Local 7765 Summer Series Training: Building & Deploying Effective Campaigns

Who: Open to all CWA 7765 members (higher ed + healthcare). No prior experience needed—just a commitment to learn and take action with your coworkers!

What: A hands-on, four-part training series where you’ll develop the skills to research, plan, and run a strategic campaign. Each 90-minute session includes interactive workshops, breakout activities, and real-world case studies—plus practical homework to help you build your campaign plan step by step.

By the end, you’ll have:

✅ A campaign plan ready to execute with your unit.
✅ Skills to analyze budgets, map power, research targets, and escalate pressure.
✅ Confidence to lead and win on workplace issues.

Training Agenda & Dates

Session 1: Campaign Foundations

June 9 | 6:30–8:00 PM

• Welcome & introductions

• Campaign planning overview

• Workshop: Identifying strong issues & setting SMART goals

• Breakout activity: Picking targets & engagement strategies

Session 2: Power Mapping & Escalation

June 16 | 6:30–8:00 PM

• Power mapping decision-makers & pressure points

• Breakout: Applying power analysis to your campaign

• Escalation tactics to turn pressure into wins

Session 3: Issue & Target Research

June 23 | 6:30–8:00 PM

• Research methods for widely/deeply felt issues

• Case study discussion (40 min)

• Decision-maker research & activity

Session 4: Financial Analysis for Campaigns

July 7 | 6:30–8:00 PM

• Budget deep dive: Revenue, expenses, assets & liabilities

• Howard Bunsis method & templates

• Case studies/examples from higher ed & healthcare

What to Expect:

Interactive & practical: No boring lectures—just skills you can use immediately.
Homework between sessions: Short assignments to build your campaign plan.
Collaborative environment: Learn from coworkers across sectors.

Why This Matters:

Strong campaigns start with strong research and planning. Whether you’re fighting budget cuts, unsafe staffing, or unfair wages, this series will give you the tools to identify leverage, pressure decision-makers, and win.