Data is a powerful tool for business decision making and can make or break a small farm. This workshop series is designed to provide the small farm business with key skills in how to understand and use data for business success. The workshop series is designed to provide the fundamentals in data concepts, sources, and management, how to use data to evaluate sales channels, and how to use data for scenario planning. Join us for part two of our three part series on how to use data for market channel evaluation.

From this session, you will learn:

• The pros and cons of various market channels
• How to use data in evaluating market channels
• How data can help answer market opportunity questions
• Using data for scenario planning

This is a three part webinar series with trainings on 11/16/22, 11/30/22 and 12/14/22 from 3:00-4:30 PT. For those only attending the 2nd or 3rd webinar please watch the recording of the 1st webinar beforehand. Webinar recordings will be posted in the description of each webinar, on CAFF Flix YouTube Channel, and in follow up emails to everyone who has registered.

View 11/16/22 webinar recording: https://youtu.be/FR9rZeT65WI

About the Small Farm Tech Hub

The Small Farm Tech Hub is a program at CAFF which provides free support & resources to small scale farmers, food hubs, and farmers markets operating out of California. Support services include identifying ways to leverage web-based technologies such as e-commerce, social media, online marketing, and more in order to help farm businesses pivot to pandemic disruptions or to embrace longer-term consumer purchasing trends. 1-on-1 consultations are available to farm businesses operating in CA. Tech Hub team members are standing by to support you on your technology needs. Learn more by visiting caff.org/techhub.