Deliverability Training: Large Lists

Start: Thursday, October 31, 201911:00 AM Eastern Time (US & Canada) (GMT-05:00)

Host Contact Info: partners@actionnetwork.org

Happy Halloween, emailers! In this training for larger lists (>10,000 activists), Action Network’s Product Specialist Amy Chin-Lai will do a deep-dive into email deliverability.  

We’ll go over what email deliverability is, why the promotions tab isn’t spooky, and what good deliverability looks like. With a special appearance from the Ghost of Non-Opted-In Subscribers Past (spoiler alert, it’s Director of Partnerships Mari, and she WILL haunt you), you’ll walk away with concrete steps to improve your deliverability, including reactivation campaigns, source-based welcome series, testing, and more!

This training is specifically geared towards larger lists, with strategies for testing and targeting with 10,000 or more activists.

For folks interested in learning about strategies for small lists, which we define as less than 10,000 activists, click here.

Can’t attend? RSVP anyway! We’ll send out a recording afterwards.

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