Happy Halloween, emailers! In this training for smaller lists (<10,000 activists), Action Network’s Product Specialist Amy Chin-Lai will do a deep-dive into email deliverability.  

We’ll go over what email deliverability is, why the promotions tab isn’t spooky, and what good deliverability looks like. With a special appearance from the Ghost of Non-Opted-In Subscribers Past (spoiler alert, it’s Director of Partnerships Mari, and she WILL haunt you), you’ll walk away with concrete steps to improve your deliverability, including authentication, welcome series, sunset policies, and more!

This training is specifically geared towards smaller lists, with strategies for testing and targeting with 10,000 or less activists.

For folks interested in learning about strategies for large lists, which we define as 10,000+ activists, click here.

Can’t attend? RSVP anyway! We’ll send out a recording afterwards.