With big changes to work, workplaces and how we communicate, being able to engage with potential members and supporters online and bring them into our organising work has never been more important.

This course is designed to build the capacity of progressive organisations to engage in online to offline organising - using a range of strategies, tools and tactics to take people from online engagement into offline action.

The course draws on the pioneering work of United for Respect organising workers in some of the largest - and most anti-union - retailers in the US.

Participants are encouraged to attend the course with a practical organising example to enable them to directly apply what they are learning into their current organising.

Where possible, participants will take part in live organising campaigns and have online conversations with workers from different industries.

Each course is tailored to the participants but will include:
- Case studies in online to offline organising from the US and Australia including how United for Respect has utilised online to offline organising to win significant improvements for US retail workers.
- The online to offline organising pathway
- New tools, technologies and platforms including peer to peer SMS, WorkIt and areyousafe.work
- Best practice using Facebook as an organising tool
- Managing online communities
- List-building
- Strategic planning for online to offline organising

This training is run online over three half-day sessions via Zoom.

It is capped at a maximum of 15 participants.

Cost is $AUD750 per person.*

The training will be run by Madeleine Holme from Reveille Strategy.

For more information, register your interest using this form or contact Madeleine Holme on 0411 319 412 or madeleine@reveille.org.au.

About United for Respect

United for Respect has pioneered Online to Offline organising techniques as the principle method of organising US retail workers. They have a small team pitched against the largest private-sector employers on earth including Walmart and Amazon. They continuously evolve processes, utilising new technology and tools as they emerge, and building their own when required. They focus heavily on peer-to-peer networking and worker to worker mobilisation.

*If your organisation has fewer than 5 employees and this amount is cost-prohibitive for you, please contact us to discuss discounted rates.