Take a minute to write to the founder and race director of the Puma Toronto Women’s Run Series to let them know that supporting apartheid is not stylish.

On December 2, 2022, the Toronto Women’s Run Series, the country’s largest women’s running series, announced that PUMA would be the multi-year official sponsor of their race series.

On February 9, 20223, a letter was sent to the Puma Toronto Women's Run Series leadership & Puma Canada by organizations/coalitions representing about 50 groups. No response has been received to date.

Puma is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land. Israel’s military occupation expels Palestinian families, including children, from their homes to give way for these settlements. Israeli settlements are considered war crimes under international law.

Given Puma is involved in violations of international law and human rights as a main sponsor of the Israel Football Association (IFA), the Toronto Women’s Run Series needs to consider how this reflects on their own  image and integrity through this flagship sponsorship.

Read more about campaigns related to Puma and the IFA.

Learn more about the Canadian BDS Coalition.