Sportswear brand Reebok is complicit in Israel's grave crimes against Palestinians. Reebok is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land.

Israel’s military occupation expels Palestinian families, including children, from their homes to give way for these settlements. The International Court of Justice has ruled that Israel’s entire occupation of Gaza and the West Bank, including East Jerusalem, is illegal and violates the prohibition against apartheid. Israel's settlement enterprise constitutes a war crime under international law. Apartheid is a crime against humanity.

Reebok claims its mission is to create products that boldly inspire human movement for all, yet it sponsors the apartheid the IFA helps sustain, including denying Palestinians the right to freedom of movement.

At the beginning of 2025 Reebok signed a two-year contract with the IFA after Italian sportswear company Erreà withdrew from a similar contract following boycott calls, without ever having sent jerseys to the IFA! Erreà was to replace PUMA, which did not renew its contract with the IFA following a 5-year global boycott campaign. In July 2018 it was announced that Adidas was no longer sponsoring the IFA following an international campaign led by Palestinian sports teams and the delivery of over 16,000 signatures to Adidas' headquarters.

We can do this again! Join the campaign to #BoycottReebok until it ends its complicity in Israel’s illegal land grabs and apartheid regime.