{
	"type": "rich",
	"version": "1.0",
	"provider_name": "Action Network",
	"provider_url": "https://actionnetwork.org",
	
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	"author_name": "O2O Strategy",
	"author_url": "https://actionnetwork.org/groups/o2o-strategy",
	"title": "Short-Form Video Training for Organizers",
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	"description": "Short-Form Video Training for Organizers is a two-day course (4.5 hours total) designed to deepen the knowledge, strategy, and hands-on expertise of organizers and digital specialists working across labor, community, and social justice movements. This is a unique opportunity to learn digital storytelling skills in a collaborative setting with a group of your peers. We’ll walk you step-by-step through the process of creating a video from ideation and scripting to editing and publishing. No prior video editing experience necessary! Why short-form video? As organizers, we always say we need to meet people where they’re at. When it comes to social media, that’s watching short-form video: 50% of users’ daily time on Instagram is spent watching reels1. In the attention economy2 that we now live in, it’s critical that we develop skills to not only reach people, but also get them engaged. Studies have shown that short-form video is the most engaging type of content across social media3 and advertisers say it delivers the highest return on investment4. Learning to harness this tool means your campaign can reach a wider audience, develop more leaders, and gain major momentum. Day 1 session is 1.5 hours (1pm-2:30pm ET) and will include: ✅How to structure an engaging narrative for social media ✅Practice drafting a video script ✅Tips for the process of recording interviews ✅Tools for filming direct-to-camera Day 2 session is 3 hours (1pm-4pm ET) and will include: ✅Step-by-step live demonstrations of video editing ✅Hands-on practice of video editing steps ✅Feedback from both your peers and our experts ✅Tips for publishing and maximizing impact",
	"url": "https://actionnetwork.org/events/short-form-video-training-for-organizers"
}