rich 1.0 Action Network https://actionnetwork.org <link href='https://actionnetwork.org/css/style-embed-v3.css' rel='stylesheet' type='text/css' /><script src='https://actionnetwork.org/widgets/v6/letter/urgent-support-needed-to-restore-brand-usa-funding?format=js&source=widget'></script><div id='can-letter-area-urgent-support-needed-to-restore-brand-usa-funding' style='width: 100%'><!-- this div is the target for our HTML insertion --></div> International Inbound Travel Association https://actionnetwork.org/groups/iita-member-advocacy https://can2-prod.s3.amazonaws.com/letters/photos/000/407/388/normal/logo_reduced.png At a time of intense global competition and uncertainty around international visitation to the U.S., the the House's Big Beautiful Bill slashes Brand USA’s federal funding match from $100 million to just $20 million. This cut severely undermines our ability to compete on the global stage—just when the U.S. has a chance to really shine in the spotlight of major global events. Brand USA match funds come from the Electronic System for Travel Authorization (ESTA) fees paid by travelers coming from Visa Waiver countries - not tax revenue. The bill is now in the Senate, and we must act swiftly. We need your voice and action—your participation is vital. Please send this letter to your members of Congress - both Senators and Representatives. We need to urge the Senate to restore the funding in their version of the bill and the House to retain that funding in the final conference version to be passed by Congress. https://actionnetwork.org/letters/urgent-support-needed-to-restore-brand-usa-funding