Give your dad a gift he’ll really love: healthy forests!
Zev Weiss, CEO of American Greetings
American Greetings labels its Recycled Paper Greeting cards as ‘sustainable’ to appeal to people like you and me, but the truth is that the SFI label on the back of those cards is designed for one thing only: to trick consumers — not protect forests.
Sponsored by
To:
Zev Weiss, CEO of American Greetings
From:
[Your Name]
Dear Zev Weiss,
When you use the misleading, logging-industry governed SFI logo, you’re associating American Greetings with forest destruction. Promoting SFI is bad for forests and wildlife, and a brand risk for your business. A commitment to avoid any promotion of SFI is the only way to ensure that your company’s brand does not get caught up in the controversy.
Please, do the right thing for forests, wildlife and all of us: Drop SFI now.