Earlier this year, Walmart released a commercial highlighting Walmart’s commitment to invest “over $1 billion this year in higher wages, education, and training.” The National Advertising Division of the Better Business Bureau (NAD) had questions about whether that commercial unfairly implies that Walmart is raising workers’ wages enough so that they can support themselves and their families. NAD wanted to conduct a review of the claims but Walmart declined to participate so now the NAD is asking the Federal Trade Commission to step in.

When Walmart announced it would raise entry level wages to $9 an hour this year and that all associates would earn at least $10 an hour next year, it was a step in the right direction. But it is not accurate to suggest that this increase makes it possible for workers to support their families, especially since so many workers struggle to get full-time, consistent hours. With $16 billion in profits and $150 billion in wealth for the owners, Walmart can afford to do more. And until they do, the FTC should not allow Walmart to make these claims in its commercials.