October 4th-6th 3-Day Online Organizer Training!

Start: 2022-10-04 13:00:00 UTC Eastern Daylight Time (US & Canada) (GMT-04:00)

End: 2022-10-06 17:30:00 UTC • Eastern Daylight Time (US & Canada) (GMT-04:00)

This is a virtual event

Host Contact Info: bianka@o2ostrategy.org

The ways in which we engage with the world around us has dramatically shifted in the last 15 years, but our movements have yet to fully harness the internet to engage with people and bring them along an Online to Offline pathway.

This Online to Offline organizing pathway is what this training is all about. How do we, as social movement organizers and groups, find and meet people online with the goal of moving folks to take action offline. We are organizers first and foremost. This is not a communications training. This training is about plugging in new tools and strategies into your existing campaigns and projects.

This 3 Day training training will offer you both access to new approaches to scale your campaigns while being grounded in traditional organizing skills. As the pandemic continues into 2022, building community virtually and developing your Online to Offline organizing pathway is more important than ever. Online outreach gives you the opportunity to authentically connect and build relationships with your communities at scale.

Participants will get practical experience for running an Online to Offline campaign over 3 days (October 4th-6th from 1:00PM - 5:30PM EST each day). Participants will have a chance to practice moving through the O2O engagement ladder, and get feedback on challenges they are facing in their work.


  • The Online-to-Offline organizing pathway – how do we move people from online conversations to offline action?
  • Case studies -- a history of how the Online to Offline Strategies Group and other organizations are using online to offline organizing to win change.

  • Building an online to offline organizing infrastructure – what are the spaces our organization should be creating online given our goals and mission

  • An overview of digital tools and analytics – what’s out there and available to us?

  • Building your lists online through petitions and surveys

  • Best practices of initial conversations in our online to offline model using messenger and peer-to-peer platforms.

  • Creating engaging content for social media – how do we analyze and look at what content is working best not just to go "viral" but to begin organizing conversations.

  • All things Facebook including a step-by-step walkthrough for building Facebook groups to organize leaders and scale campaigns.

  • Identifying goals and developing workflows to hit the ground running after our training together!
  • Building an online to offline organizing infrastructure – what are the spaces our organization should be creating online given our goals and mission and how do we build a list of potential members?

  • Updated information about 10DLC changes and relevant updates with social media platform algorithms.


We have a sliding scale for participants based on the size of your organization. Please review our sliding scale below.

We also offer some scholarship / aid support as we try to ensure a balance of perspective and organizing experiences in each training. We cap our trainings at 20 participants (except for organizational trainings) so everyone in the room gets ample one-on-one time with our trainers.

A limited number of $200 scholarship tickets are available: Please email bianka@o2ostrategy.org for more information.

About O2O:

The Online 2 Offline Strategy Group (O2O) is first and foremost, a group of organizers dedicated to winning bold, progressive change. We use our digital and organizing expertise to advance the mission of labor unions and social justice organizations by supporting campaigns to achieve the soul, scale and sustainability they need to win big change. We innovate. We connect. We build community with the explicit goal of shifting power back into the hands of working people.