The ways in which we engage with the world around us has dramatically shifted in the last 15 or even five years. The average person checks their smartphone for messages and notifications 30+ times each day. The average Facebook user checks Facebook 14 times each day. Everyone is online and everyone is using their phone. But our movement has yet to fully harness the internet to engage with people where they are and bring them along an engagement ladder to offline action.

This online to offline organizing pathway is what this training is all about. How do we, United for Respect, find and meet people online and move them to offline action.

Participants will get practical experience of working as an online-to-offline organizer over 3 days (April 14th-16th from 1PM-530PM Eastern time each day). We have modified our training into a virtual platform called Zoom to meet the needs of this uniquely challenging period of social distancing. Through Zoom we are still able to have an insight, engaging, and interactive training through video session, group breakouts, and other activities. Participants will begin real organizing conversations with people who work in retail who have NEVER talked to an organizer before and have an opportunity to move them down our engagement ladder.

LEARNINGS & SKILLS INCLUDE:

Each agenda for each training is catered to the needs of the 20 participants in the room. However all of our training will cover:

• Case studies -- a history of how United for Respect and other organizations are using online to offline organizing to win change.
• The online-to-offline organizing pathway – how do we move people from online conversations to offline action?
• Building an online to offline organizing infrastructure – what are the spaces our organization should be creating online given our goals and mission and how do we build a list of potential members?
• Best practices of initial conversations in our online to offline model. We will dive in to have Facebook & Text conversations to begin making organizing asks while we review best practices.
• Overview of digital tools and analytics – what out there is available to us?
• Starting a campaign from scratch – diving in to talk through step by step what it would look like to launch an online to offline organizing campaign.
• Creating engaging content for social media – how do we analyze and look at what content is working best not just to go "viral" but to begin organizing conversations.
• Live tweeting – a step by step walk through of how to amplify an event or day of action to reach the most people and engage with media.

Costs:
We have a sliding scale of costs for each participant based on the size of your organization. Since these trainings are now online, we've reduced our registration fees to reflect this change.

We also offer some scholarship / aid support as we try to ensure we having a balanced perspectives and organizing experiences in each training. We cap our trainings at 20 participants (except for organizational trainings) so everyone in the room gets ample 1 on 1 time with our trainers.

About O2O:
The Online 2 Offline Strategy Group (O2O) is first and foremost, a group of organizers dedicated to winning bold, progressive change. We use our digital and organizing expertise to advance the mission of labor unions and social justice organizations by supporting campaigns to achieve the soul, scale and sustainability they need to win big change. We innovate. We connect. We build community with the explicit goal of shifting power back into the hands of working people, women and people of color.