Come join Community Alliance with Family Farmers at Tenderly Rooted (Biggs, CA) to learn from owner Kaben Kramer about building out a Direct to Consumer (DTC) market for your valued product. Topics to be covered include working out the logistics of DTC (branding, barcoding, shipping, legal requirements, etc.) to help enable your product to reach your customer base. Kaben will have booths set up for attendees to see packing, cross-selling, merchandising, and the like for their respective products. In addition, Grace Perry, CAFF’s Organic Certification Specialist, will provide information about organic transition/certification resources. This will be a great opportunity to learn from Kaben and Cassi, network, and learn about resources and opportunities from CAFF staff.

Directions: We recommend using the following GPS coordinates rather than entering the street address listed above when using Google Maps: 39°23'23.9"N 121°38'04.1"W

From Hwy 99: Drive towards intersection of CA-99 (Gridley) and E. Gridley Rd. Turn east onto E. Gridley Rd. and drive for 1.5 miles. Turn north onto Larkin Rd.; drive for 2.1 miles. Turn right onto Steadman Rd. and continue to drive past the private gate where there will be CAFF road signage directing you to the event parking.

From Hwy 70: Drive towards intersection of CA-70 and E. Gridley Rd. Turn west onto E. Gridley Rd. and drive for 2.8 miles. Turn north onto Larkin Rd.; drive for 2.1 miles. Turn right onto Steadman Rd. and continue to drive past the private gate where there will be CAFF road signage directing you to the event parking.