Data is a powerful tool for business decision making and can make or break a small farm. This workshop series is designed to provide the small farm business with key skills in how to understand and use data for business success. The workshop series is designed to provide the fundamentals in data concepts, sources, and management, how to use data to evaluate sales channels, and how to use data for scenario planning.

Data is constantly and undeniably changing farming, particularly in how we make decisions. In this session, we’ll discuss how an effective data system for small farmers may look, useful data sources, key data concepts for developing your operations, and best practices in managing farm data. This session is designed to focus on the fundamentals, and is tailored to your farming needs.

From this session, you will learn:

• How data connects to each part of effective decision making for small farmers (from data collection to storage to analysis to decisions)
• Key, relevant data concepts and what they mean for your farm
• Various data sources relevant to farmers (both public and private)
• Best practices in managing your data (from data quality to storage)

This three part webinar series is being planned as a package and meant to be watched in order. For those only attending the 2nd or 3rd webinar please watch the recording of the 1st webinar beforehand. Webinar recordings will be posted in the description of each webinar, on CAFF Flix YouTube Channel, and in follow up emails to everyone who has registered. Webinars are taking place on 11/16/22, 11/30/22 and 12/14/22 from 3:00-4:30 PT.

Please make sure to register for each session that you plan to attend. Space is limited:

• Registration for 11/30 webinar
• Registration for 12/14 webinar

About the Small Farm Tech Hub

The Small Farm Tech Hub is a program at CAFF which provides free support & resources to small scale farmers, food hubs, and farmers markets operating out of California. Support services include identifying ways to leverage web-based technologies such as e-commerce, social media, online marketing, and more in order to help farm businesses pivot to pandemic disruptions or to embrace longer-term consumer purchasing trends. 1-on-1 consultations are available to farm businesses operating in CA. Tech Hub team members are standing by to support you on your technology needs. Learn more by visiting caff.org/techhub.