* This invitation is only for Four Freedoms Fund Grantees *

Level 2 Online to Offline Organizing Training
October 21-23 | 1:00 PM–5:30 PM EST

Take your digital organizing skills to the next level. This advanced 3-day training is for organizers and communicators ready to deepen their online-to-offline (O2O) strategies and drive real-world impact. You will leave this training with a toolkit of advanced strategies and the know - how to execute successful digital organizing campaigns that make a real difference.

Who is this training for*:

This level 2 online to offline organizing training is for organizers and communicators who already have some experience with using digital tools for organizing but need help with operationalizing and connecting the dots between the online and offline strategies in a campaign.

Learnings & Skills Include (Training Agenda) :

This training will equip you with advanced skills and strategies to:

• Design advanced O2O pathways for your campaigns.
• Use Meta ads for lead generation and list-building.
• Digital story telling that drives action.
• Define audience segments and leadership engagement ladders.
• Manage and organize distributed days of action.
• Analyze data to improve outreach and measure impact.
• Navigate internal capacity challenges effectively.

2025 is the year to expand your organizing power. With technology reshaping how people connect and mobilize, mastering online-to-offline strategies has never been more important. Join us to gain the skills and confidence to build a stronger, more engaged community—and turn conversations into real-world change.