People Powered Campaigns: Democracy is in YOUR Hands
Start: Saturday, April 06, 2024• 9:30 AM
End: Sunday, April 07, 2024• 5:00 PM
Join candidates and leaders from across Indiana as we collectively share our best strategies, tactics, skills, and ideas for electoral victory.
We will provide coffee, lunch, and lodging for out-of-town guests staying for both days of the training. We are not fundraising at this training - our hope is that if you're moved to donate, you do so to one or more of the great candidates we are supporting.
Here is our tentative agenda - please use the sign-up form to indicate if you have training requests you don't see on the form.
We will have multiple "tracks" so if you're only interested in canvassing and don't care about fundraising, or vice versa, you can spend both days focused on only your interests.
Saturday 10-5
9:30-10: arrival and coffee
10-11: Intro and grounding
11-12:30: 1:1s and organizing conversations with practice
12:30-1:15: Lunch
1:15-4:45: separate tracks
Track 1: Field
Track 2: Fundraising
Track 3: Campaign Management
4:45-5: Closing and plan for tomorrow
Sunday 10-4
9:30-10: Arrival and coffee
10-12: Tracks
12-12:45: lunch
12:45-3:30: Tracks
3:30-4: Closing and next steps
Track 1 - field
Overall notes - mostly focused on DVC (Direct Voter Contact) and core skills in field, some in volunteer recruitment and management, very little on overall field strategy and management. Should be able to hold an excellent voter conversation and train/coach a beginner on doing the same.
What is DVC? (1:15-2:00pm)
Why do we do it
Basic methods - doors, calls, text, relational
How does it fit into overall campaign strategy, why is it important
Building to GOTV!
How do we do DVC (2:00-2:45pm)
Core tools of persuasion
Technical tools - VAN/MiniVAN, texting platforms, phonebanking platforms
Break (2:45pm-3:00pm)
Practice practice practice! (3pm-4:45pm)
Sunday
Volunteers (10-12pm)
Why we need a volunteer program
Recruiting volunteers
Training volunteers
Lunch (12-12:45pm)
Practice practice practice! (12:45-3:30)
Practice recruitment conversations, trainings, relational convos, and DVC convos
Track 2 - fundraising
Participants should understand the role and importance of fundraising and the components of a fundraising program. They should be able to hold an excellent fundraising conversation and coach/manage a candidate to do the same.
Intro to fundraising (1:15-2pm)
Why do we fundraise?
How much do we need to raise?
How do we raise money?
Budgeting (2-2:45pm)
Setting your goals and timeline - activity
Break (2:45-3pm)
Raising money (3-4pm)
Building a list - activity
Managing outreach - activity
Accepting donations
Following up
Practice (4-4:45pm)
Sunday
Fundraising conversations - practice practice practice! (10-12pm)
Lunch (12-12:45pm)
Managing call time / a fundraising operation (12:45-2:30pm)
Spreadsheets and tools
Managing a candidate
Keeping them focused
Keeping it fun(ish)
Break (2:30pm-2:45pm)
Practice / Q&A (2:45-3:30pm)
Track 3 - campaign leadership
Campaign exercise game (1:15-2pm)
Overview of campaign strategy and goal-setting (2-2:45pm)
Budget and fundraising
Field goals and planning
Messaging and paid media
Staffing and management
Break (2:45-3pm)
Core message and paid media (3-4pm) - Charrie?
Drafting your core message - activity (what comes after the comma, core issues, etc)
Budget and fundraising (4-4:45pm)
Making your budget - activity
Sunday
Field goals and managing a field plan (10-11am)
Making your field plan - activity
How to manage your boss (11-12pm)
What’s unique about the candidate relationship
Lunch (12-12:45pm)
Staffing and management (12:45-3:30pm)
Hiring
Setting a workplace culture
How to manage direct reports
1:1s, team meetings
Goal-setting
Giving feedback