Reframing Aging: Changing the Stories We Tell About Aging

Start: 2023-07-18 10:00:00 UTC Mountain Daylight Time (US & Canada) (GMT-06:00)

End: 2023-07-18 11:00:00 UTC Mountain Daylight Time (US & Canada) (GMT-06:00)

A link to attend this virtual event will be emailed upon RSVP

Are you a leader who cares about communicating in a more effective and age-inclusive way? A career or life coach who works with people age 50+? Someone who is trying to advance age-inclusive policies and practices? Someone who is trying to market more effectively to older adults?

We're offering a training on reframing aging - the why and how to reframe communication with and about older adults. This training is designed to help you lead in telling a different story and use your influence and position to change the narrative about aging. We know that ageism not only hurts our constituents, but also impedes our ability to do work effectively.

This interactive workshop will cover:

  • What ageism is, and how it affects our work and our constituents
  • How the general public thinks about aging and ageism in America
  • The negative effects of ageism—prejudice, stereotypes and discrimination based on age—on our health, financial security, our communities and the economy
  • How changing our stories can reduce ageism and create a more favorable climate for the kinds of policies and practices that help us thrive as we get older.
  • Specific strategies for telling a different story and principles of how to reframe aging and communicate more effectively, based on the research by the FrameWorks Institute
You’ll leave with some concrete tips and examples, and strategies for reframing aging.

To register:

Complete the form on this page, and click on the SEND RSVP button.

To find Zoom log-in instructions:

You'll receive the Zoom log-in instructions in the Reply email when you register, and also in a Reminder email that will go out 24 hours before the workshop from

Looking forward to having you join us!

Your friends at Changing the Narrative