Your sweet tooth is the result of a 50-year media and lobbying campaign by the Sugar Association. For decades, they’ve paid off scientists to publish articles pinning the blame for heart disease on fat and cholesterol.

In fact, there is a long history of corporate strong-arming and deceit, including straight up bribery. The sugar and soda industries have aggressively lobbied the American government and distorted science to keep the public hooked on sweetened foods and beverages for years.

Now, Big Sugar’s latest battle is school lunches.

School cafeterias have become a cash cow and marketing blitz for the sugar industry. These days kids can pick up Pop-Tarts and Lunchables in their school cafeteria or even Domino's pizza.

That’s because through trade groups like the Sugar Association, many parts of the food industry are fighting rules that would encourage kids to make healthier choices -- and winning. Meanwhile, they’re also tweaking their formulas so they can keep marketing to kids while doing the bare minimum to hit what limited nutritional guidelines already exist.

Fortunately, the USDA runs the federal school lunch program and for the first time, the USDA has limited how much sugar can be added to specific foods like breakfast cereals and yogurts in schools -- and how many calories can come from added sugar in general.

There's one problem: The new rules don't start until 2027 and that gives Big Sugar a LOT of time to spend millions trying to stop these new regulations from going into effect.

That’s where we come in.

Check out our report, then help fight back against Big Sugar by building public support for the USDA’s limits on sugar in school meals by adding your name now.