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Many movement organizations have the potential to shift power but lack the resources and capacity to reach and activate millions. Especially in the Southeast and Southwest, chronic disinvestment has led to a lack of infrastructure, minimal access to technology that could allow organizers to maximize their efficiency and reach new people at scale, and few training opportunities to grow the bench of strategic campaigners who understand how to use modern digital and data tools to enable power building. While digital space is occupied by people and institutions who do not have our communities’ best interests in mind, our movements are often left talking to the same small circles of people. In order to win, we need to cut through the noise, level the digital playing field by using the tech tools that already exist to reach society on a mass scale, and activate millions of people as leaders and movement builders.