Incomes 4 Outcomes (I4O) is an organization created to facilitate the empowerment of marginalized communities by leveraging their consumer spending power and redirecting a portion of it to influence the political, social, and policy outcomes they want to see.

The communities we visualize participating in Incomes 4 Outcomes are primarily young people, millennials and under-represented minorities -- people who individually possess a very small percentage of the collective American wealth, but are high consumers, and thus the target of massive marketing campaigns that seek to turn them into customers. We seek to change this paradigm and instead leverage that spending power to turn them into a social and political force that uses the power of the checkbook to hold politicians and corporations alike accountable.

In the new political reality post-Citizen's United, marginalized communities must be able to use not only traditional organizing methods and social media to spread our message, but also our economic strength.

Individual dollars and individual donors may not be able to command attention, but as a unified force, we can move mountains.

Over the next 2-3 years, Black consumer power is projected to reach $1.1 trillion, Latino spending power to reach $1.6 trillion, Asian spending power to reach $1 trillion, and millennials $1 trillion.

If we could divert just 5-10% of this spending power, we could create a more inclusive and representative America.

We hope you will join us in putting our money where our mouth is. We are the ones we have been waiting for.