The more we fill our world with disposable stuff, the more it disconnects us from each other. Lonely Whale works with partners to develop data-driven campaigns that address systems issues and reconnect us to each other, encouraging behavior change away from single-use plastic and toward a healthy, thriving ocean.

Inspired by the true story of “Blue 52,” Lonely Whale stands for community and caring, with the ocean and you at the heart of everything we do. Our journey begins with the story of the world's loneliest whale, Blue 52, and an incredible community of creatives, innovators, and big-picture thinkers. The one thing we all have in common? Our love for the ocean.

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