Tell Kroger CEO: Stop Surveillance Pricing

Supermarket chain Kroger is already being sued by the Department of Justice’s Antitrust Division, which is looking to block the Kroger-Albertsons merger that would lead to higher grocery prices.

Now, Kroger is being pursued by the Federal Trade Commission, which is seeking more information about Kroger’s use of “surveillance pricing”.

Senators Elizabeth Warren and Bob Casey wrote in a recent letter to Kroger CEO Rodney McMullen:

"It is outrageous that, as families continue to struggle to pay to put food on the table, grocery giants like Kroger continue to roll out surge pricing and other corporate profiteering schemes."

Kroger has partnered with Microsoft on facial recognition technology in order to surveille its shoppers and match them with personal data such as credit history, shopping history, and maybe even income levels.

According to Senators Warren and Casey, Kroger is seeking “to determine how much price hiking each of us can tolerate.”

Write to Kroger CEO Rodney McMullen right now and demand that Kroger immediately end its use of surveillance pricing.

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Washington, DC