“You have said the actual truth,” Elon Musk declared to his more than 200 million followers on X, as he reposted an alarming antisemitic post that claimed Jewish communities “push the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.”

Musk praised the post’s claim that Jewish communities are bringing “hordes of minorities” into Western countries in order to destroy them. This dangerous lie, known as the “Great Replacement Theory,” is one of the more virulent antisemitic conspiracy theories finding fertile ground on X.

Musk released his antisemitic statement the same week progressive watchdog Media Matters issued a report showing how major companies’ advertising was showing up on pages alongside neo-Nazi hate speech.

Many companies immediately left X, including Apple, Disney, IBM, NBCUniversal, Paramount, Warner Brothers, and The Discovery Channel. Musk’s response was to file a lawsuit against Media Matters, an irony for the mogul who calls himself a “free speech absolutist.”

Since Musk took over X, he has reinstated accounts that had been banned for harassment, ended the verification of authentic information, and increased the visibility of racist accounts.

The reality is that the incoming Trump administration will never hold Musk or X accountable for the massive and intentional spread of disinformation, so we must.

That starts by demanding corporate brands still advertising on X to stop immediately. Our first targets are:

• The NFL
• The Washington Post, and
• Walmart

We will not stop there. Over the next year we will relentlessly target corporation after corporation to demand action. From The New York Times and the Economist, State Farm and USAA to Wendy’s, Nabisco, Office Depot and many more, we'll fight to stop every corporation from funding X and the spread of lies, bigotry and hate that dominates the it.

Musk has turned X into a whirling cesspool of hate speech and lies, yet companies that would never advertise on Trump's Truth Social or think of associating themselves with sites on the “Dark Web” such as 4chan continue to advertise everyday.

These corporations need to know that we expect them to act with greater integrity. We won’t support brands that fund a social media site endorsing hate. This is the time for any business that values decency to stop supporting X with their ad dollars. Join our demands that brands still advertising on X sever ties with Musk’s hateful megaphone.

Click 'START WRITING' to sign and send a message tell the NFL, Walmart and the Washington Post that we won’t tolerate their support of disinformation and conspiracy theories and demand they stop advertising on X now!