Sabra/Olivers
Oliver's Markets Management
Update:
Thank you so much for your support for our campaign to ask that Oliver's stop carrying Sabra hummus products. You may have seen that Strauss Group has divested itself from the Sabra company. See article below. The boycott campaign around the world likely contributed to this. The good news is the BDS (boycott, divest and sanction) campaign works. Please keep up the pressure so we are not contributing to the Israeli war machine.
For more information on BDS, see https://bdsmovement.net/get-involved/what-to-boycott
Join us in requesting that Oliver's Markets no longer carry Sabra hummus products which are not consistent with its traditions and values of social responsibility by signing this petition.
What is Sabra?
Sabra is a US-based company which produces Middle Eastern-style food products including Hummus. Sabra is jointly owned by PepsiCo and the Strauss Group, an Israeli multinational food and beverage corporation.[1]
Why boycott Sabra?
The Strauss Group, chaired by Ofra Strauss, has a pattern of providing funding and support to the Israeli military, including the elite Golani and Givati Brigades.[2] Any purchase of Sabra products generates income for the Strauss Group, which then supports the Israeli military and its human rights violations against Palestinians.
Due to the Strauss Group’s support for the Israeli army, Sabra is considered an important boycott target for the Boycott, Divestment and Sanctions Movement (BDS),[3] which was launched by Palestinian civil society in 2005. BDS seeks to use non-violent forms of economic pressure against companies that are complicit in Israel’s oppression of Palestinians.
For more Information on boycotting Sabra go to Boycott Campaign: Sabra
Sponsored by
To:
Oliver's Markets Management
From:
[Your Name]
Dear Oliver’s Leadership and Management,
We are Sonoma County community members and proud Oliver’s shoppers. We appreciate having a local grocery store that serves and gives back to our community.
We are writing to request you no longer carry Sabra hummus products at Oliver’s. Sabra is an Israeli brand that has been on the boycott Israel list for many years, as part of the Boycott, Divest and Sanction movement (BDS). This list is supported by a large number of humanitarian organizations around the world. The land theft, cultural theft and current genocide of the Palestinian people, by Israel, supported by Israeli businesses, is unacceptable to us.
While there are many products on the boycott list, Sabra hummus is particularly offensive as they have been direct supporters of the Israeli army in their campaign of ethnic cleansing of the Palestinian people over many years.
We will never purchase this product from your store or any other store. We will continue to inform others of the harm being done by supporting Sabra hummus products.
We come from a variety of cultural, ethnic and religious backgrounds, including Jewish and Palestinian.
If you would like more information, see links below to two articles that explain the boycott of sabra hummus products:
https://www.cjpme.org/fs_239
The boycott of Sabra hummus gains momentum • Waging Nonviolence | Waging Nonviolence
Please consider our request. We would appreciate a reply within 14 days. You may reply to Remi Newman at reminew@yahoo.com and Jason Sweeney at jsweeneyca@gmail.com.
Thank you for your time and attention to this matter.
Sincerely,