Indigo CEO Heather Reisman, through her HESEG Foundation for Lone Soldiers, helps fund the genocidal violence enacted against Palestinians, and makes her customers unwitting accomplices.

Across the country the grassroots campaign is growing to boycott Indigo until money spent at their stores stops supporting the Israeli military.

Every purchase from Indigo enriches Heather Reisman and her husband Gerald Schwartz (who together own a majority of shares in the company), who in turn have been using these profits to operate their charity, the HESEG Foundation for Lone Soldiers. HESEG exists to support Israel by financially supporting foreign nationals—referred to as “lone soldiers”—to serve in the Israeli military. For example, it funds scholarships for members of Duvdevan, an undercover commando unit known for disguising itself and blending in with Palestinians in the Occupied West Bank to carry out operations.

Reisman and Schwartz have funneled nearly $200 million of tax-subsidized dollars into HESEG over the last twenty years, in violation of the Canadian Revenue Agency’s rule against charities funding a foreign military. Reisman and Schwartz receive tax breaks for a “charity” that uses Canadian taxpayers to subsidize genocidal violence.

In 2024, Indigo Books & Music Inc. sued and forced telecom companies to shut down IndigoKillsKids.ca in an effort to censor the boycott campaign. Instead of ending their complicity in genocide they sued a website sharing public facts about their connection to the slaughter of Palestinians.

We have a moral obligation to name and hold accountable companies that are aiding Israel's genocidal violence. Join the pledge to boycott Indigo!