Over the weekend an image went viral, causing outrage and media backlash over what could have been seen as an incredibly tone deaf back-to-school campaign. And now that Walmart is knee-deep in bad PR, they claim to have “definitive proof” showing this was a prank, but won’t answer of the media’s questions as to what this proof is or further details.

According to the Associated Press:

“[Walmart spokesperson] Crowson wouldn’t say what proof the company had: Was an image manipulated? Did a customer move a sign for a joke? Did an employee deliberately or inadvertently place the ‘Own the School Year’ sign on the wrong display?”

It’s time for Walmart to answer the media’s questions and show the "definitive proof" that this was a prank: