Wells Fargo: End the Obsession with Sales Goals

Carrie Tolstedt, Head of Community Banking at Wells Fargo

When the LA Times reported that 30 Wells Fargo workers in L.A. tried to meet sales goals by opening accounts that were never used people were shocked. But we now know this behavior is widespread, and not being taken care of.

Lying and cheating should never be tolerated in the workplace -- especially at a financial institution. But the situation also suggests that Wells Fargo take stock of its community banking program and the sales goals employees are pressured to meet each week.

Sales at all costs is no way to build trust with our communities. Everyone has unique banking needs, and Wells Fargo employees pride themselves on being able to deliver quality products to individuals and community businesses. But when aggressive sales goals compete with customers' needs, one side always wins. We're calling on Wells Fargo to immediately review its community banking program and lower excessive sales targets for team members.

To: Carrie Tolstedt, Head of Community Banking at Wells Fargo
From: [Your Name]

Sales at all costs is no way to build trust with our communities. Everyone has unique banking needs, and Wells Fargo employees pride themselves on being able to deliver quality products to individuals and community businesses. But when aggressive sales goals compete with customers' needs, one side always wins. We're calling on Wells Fargo to immediately review its community banking program and lower excessive sales targets for team members.