This 2 day training will take place Tuesday Feb 25 & Wednesday Feb 26 from 11am eastern until 7pm eastern each day.

This training is a deep dive into Digital Analytics. This training will cover:

• What are the key metrics we should be using to measure our work in digital for email, social media, digital advertising and websites
• How to track our web traffic across channels
• How to track the impact of your advertising and use data to make your ads more effective
• Using Google Analytics 4 to analyze website behavior and set up tracking with Google Tag Manager
• What your organization needs to know about the push for increased online privacy and how it impacts the data you collect
• How to put together a meaningful analytics report to share with bosses and colleagues

This training is for you if you manage digital for your organization and have to share regular analytics reports with your bosses and colleagues.

Please note: you will need to have access to a Google Analytics account that has been associated with an active website. If you don't have one already active we will offer a short session the week before the training to walk you through setting one up.

This training will be led by:

Beth Becker of Becker Digital Strategies & Emily Patterson of Bee Measure

Questions? Email us at training@beckerdigitalstrategies.com