In this webinar you will earn more about the development process and opportunities to shape the way Central Valley grown produce is marketed. We will end with a Q & A session.

Our goal is to build a long-lasting and successful marketing campaign that supports your growth and offers simple ways to participate, allowing you to leverage the momentum this campaign will create. We are considering many approaches to reach our goal including: ad campaigns, social media resources and templates, content creation and storytelling, promotional partnerships, and events. We’re committed to listening to the community and creating resources that support farmers and ranchers in their ongoing marketing efforts.  

This campaign is being funded as part of the F3 (farms Food Future) Initiative, which is supporting agriculture in California’s Central Valley by developing new ag technology, growing food sustainably using regenerative farming practices, and offering cutting-edge training for quality jobs in the world’s food production capital. CAFF is partnering with F3 Local to create and manage the local food marketing campaign.