How do we flip the script on older workers and intergenerational teams?

What messages can we use to refute outdated stereotypes and instead advance the reality rooted in research: That experienced talent and intergenerational teams are good for business?

That's what May's Flip the Script monthlong social and earned media campaign is designed to do. And we are so glad that you want to participate.

On April 15, join Janine Vanderburg, CEO of Encore Roadmap and Co-chair of The Encore Network Advocacy Committee, and Karen Brown, CEO of iAging and Chair of the Colorado Commission on Aging's Workforce Committee, for a kickoff event to learn more about effective messages and the toolkits they've created to make it easy for anyone to participate in May's Flip the Script campaign.

Janine and Karen will be sharing key messages the campaign, and demonstrating the tools and resources—all FREE—available for you to use. These will include:

• A social media calendar, populated with suggested daily posts  (Monday-Friday) that can be used on LInkedIn and on BlueSky (or Twitter).
• A Google Workspace folder full of graphics and articles that will be linked to the social media calendar
• Sample OpEd pieces and letters to the editor that you can submit to your local media
• A sample proclamation that you can customize for leaders in your state and/or local community
• How you can film your own introductory video for the Flip the Script campaign.

Following the session, we'll be emailing out links to the resources.

To register for this free, virtual event, just fill out the form on this page.

We're so excited that you're part of this!