Hosted by Climate Advocacy Lab and The Movement Cooperative

Is there anything worse than seeing your email spam rate spike out of nowhere? Are you seeing your open rates drop and wondering whether your emails are even landing in your supporters’ inboxes—even when they’re fully opted in? Are you seeing your texting engagement rates go down?

Every few months, email and texting service providers seem to roll out policy changes and technical updates that can directly affect your ability to communicate with your supporters. Understanding and adapting to obscure technical changes, often without in-house IT support to help, can seem overwhelming when you’re also trying to edit a funny-but-action-driving video for 3 different channels, track ad ROI, and write 3 fundraising emails. But you’re not alone in this moment.

Join the Climate Advocacy Lab (the Lab) and The Movement Cooperative (TMC) for a webinar designed to strengthen your understanding of the technical and strategic dimensions of email and SMS deliverability. On this call, we’ll break down:

• Some of the most recent email service provider (ESP) changes

• Proactive steps you can take to protect your domain reputation and deliverability rates

• Sustainable best practices you can adopt to create more resilient email and SMS/P2P programs

We’ll also leave plenty of time for questions, provide opportunities to connect with others in similar roles and facing similar challenges, and gauge the need for deeper dives into specific aspects of deliverability, digital program design, or something else that you tell us you’re interested in!

About The Movement Cooperative

The Movement Cooperative (TMC) is a hub for collaboration, learning, mutualism, and amplification for the progressive community. Founded in 2018, we democratize access to data and help our members use their data in the real world — building long-term power in our communities, winning elections, and creating targeted strategies that result in meaningful change. TMC provides data infrastructure, technological support, collectively bargained tool rates, communal projects, academic-quality research services, events, and community space for over 80 of the nation's most impactful progressive organizations — including Climate Advocacy Lab — and over 1,400 affiliate organizations.

About the Climate Advocacy Lab

The Climate Advocacy Lab equips the US climate movement with the evidence-based insights, training, and connections needed to build durable power and win equitable solutions. With almost 5,000 members representing 2,000 organizations, we work with climate advocates and researchers to identify what works for climate advocacy, build the capacity of the climate movement, and provide opportunities for connection and networking.