Practitioners Webinar Series: Building a Mid-Tier Donor Program

Start: 2025-02-26 13:00:00 UTC Eastern Standard Time (US & Canada) (GMT-05:00)

A link to attend this virtual event will be emailed upon RSVP

Action Network and the Harris For President team worked closely during the 2024 campaign. This webinar series takes successful lessons from the election to help other campaigns and progressives grow their digital program using Action Network.

In this webinar, we will discuss how we created a complex mid-tier donor email program to target our larger donors and encourage them to max out to the campaign in a more unique way. We will discuss the recurring reports and tags that we used to identify the specific audience of donors on our list and the email wrappers we created to power the personalization that would ultimately get these donors to max out.

Features Covered: Recurring Reports, Tags, Email Wrappers, & Personalization.

Who should attend: This webinar is perfect for all digital program staff.

Hosted by: Kyle Middleton and Jessica Porter

Kyle is the previous Director of Email & SMS on the Harris for President campaign. Over the past decade, Kyle has helped campaigns both big and small reach users in unique and meaningful ways. During his time on the Harris campaign, Kyle honed his skills in email deliverability and audience segmentation to help create the biggest and highest-raising email and sms program in democratic campaign history.

Jessica is an experienced people manager and digital strategist who believes that strong teams are the foundation for achieving the most good. She most recently served as Vice President Harris's Grassroots Fundraising Director -- leading a 55-person team to raise $1.44 billion for the campaign.

Registration is Closed