Imagine Action is funded by the National Lottery Community Fund.

This is a 1hr lunchtime seminar with an optional 30min workshop opportunity to help you apply the tools to your work.

When the world feels divided and distrustful, it’s tempting to push harder — to debate, convince, or call out. But change doesn’t always begin with pressure; it can start with connection.

Imagine Action helps individuals, communities and organisations across Wales communicate in ways that reflect what truly matters; craft compelling stories that unite us and reimagine a future we can create together. Whether you’re a campaigner, artist, faith leader, educator, or simply an active member of your community, this engagement platform encourages us to speak from what we value, listen with care, and help shape a future for Wales that includes everyone.

The Imagine Action Toolkit was created by leading researchers, and the latest thinking in social science to support organisers, changemakers and practitioners to deliver messages in engaging and powerful ways. This initiative offers tools and training to help bring your narrative to life with clarity, creativity, and impact. With a collective shared framework, we can build our capacity, and create meaningful change.

#ImagineAction seeks to reshape the narrative around climate action in Wales, fostering cultural and political environments where bold initiatives thrive and transformative change happens.