Background

The largest source of Elon's wealth comes from Tesla (ref: https://www.washingtonpost.com/technology/2024/02/01/elon-musk-wealth-net-worth-companies/). For more details see: https://www.youtube.com/watch?v=L-Imw_s1aaI

Protesting reduces Tesla's stock price (refs: https://www.businessinsider.com/tesla-stock-price-drops-growing-anti-elon-musk-protests-tariffs-2025-3, https://www.bbc.com/news/articles/c4g4zp3z1p3o, https://www.newsweek.com/tesla-stock-dive-takedown-protest-2052974). Reducing Tesla's stock price reduces Elon's wealth, which reduces his political influence (ref: https://www.theatlantic.com/newsletters/archive/2025/03/elon-musk-wisconsin-million-dollar-payments/682248/). This in turn reduces his ability to harm (for a list of harms see: https://www.teslatakedown.com/_files/ugd/26ad6e_107212ae19b04b9395a39ee21f9a9a4f.pdf) and reduces the likelihood of similar things happening in Canada (some Tech CEOs want a DOGE for Canada: https://thetyee.ca/News/2025/02/28/Tech-CEOs-DOGE-Canada/).

This Event

Elon Musk is out at DOGE, but our fight for democracy is far from over!

Elon is still deeply tied to individuals influencing the Trump regime, still fueling conspiracies and fascist rhetoric, and still using his immense wealth to warp government policy and influence elections around the globe.

On June 28 (Elon Musk’s birthday) we’re throwing our biggest day of action yet. We'll make it an unforgettable show of our collective strength and a recommitment to the long fight still ahead.

And our birthday gift? A global party with one powerful message: Musk Must Fall.

This is going to be one huge party! Join us June 28 for a massive, global celebration of grassroots power—and send Elon and his buddies a clear message that we will hold him accountable.

Bring your party gear, protest signs, snacks, and music!

Logistics

Meeting place: Gather on the sidewalk in front of Tesla Montréal-Ferrier, 5350 Ferrier St, Montreal, Quebec H4P 1L9.

Travel/Parking: Namur subway station is a 10 minute walk. There is a large parking lot nearby this station, and a small amount of parking in front of Tesla Montréal-Ferrier. Please do not park in the Tesla lot or block driveway entrances or exits. The 17 and 100 buses stop nearby.

Safety: Please avoid harassing Tesla customers or employees. If counter protesters show up, please ignore them, they will often leave if ignored. Please protest peacefully, Tesla Takedown is a peaceful protest movement. We oppose violence, vandalism and destruction of property. This protest is a lawful exercise of our freedom of peaceful assembly and is constitutionally protected through the Canadian Charter of Rights and Freedoms.