We are excited to offer free attendance to O2O trainings free to grantees of Four Freedoms Fund.

April 22+23 (2-day)

90 minute sessions

Ads for Organizing is a two-day training designed to deepen the knowledge, strategy, and hands-on expertise of organizers and digital specialists working across labor, community, and social justice movements. This training equips participants with the skills to strategically use digital advertising particularly through Meta platforms to build, grow, and activate powerful organizing lists that can move our campaigns goals and grow our base.

Grounded in lessons from successful campaigns across progressive and labor movements, this training creates a shared baseline for teams looking to integrate paid digital outreach into their organizing strategy. Participants will leave with both the technical know-how and strategic framework needed to understand how we can use, manage, and optimize list-building ad programs.

Who This Training Is For

This training is ideal for:

• Labor union organizers and digital staff

• Community and grassroots organizers

• Advocacy and issue-based campaigners

• Communications and digital directors

• Data and CRM managers supporting organizing work

• Campaign teams preparing for escalation, contract fights, elections, or issue advocacy

Whether you are new to digital ads or looking to sharpen and scale your existing program, this training meets participants at their current level and builds toward practical application.