There’s a youth nicotine addiction crisis raging across America, and Big Tobacco’s flavored products are fueling it like gasoline on a fire.

Whether it’s longtime products like menthol cigarettes or stealthy new e-cigarettes like Juul, the tobacco industry has relied on flavors to hook generation after generation on their dangerous products. It’s a strategy dating back decades – one that continues even during a pandemic, when protecting lung health couldn’t be more critical.

The result? More than 15,000 flavors on store shelves, addicting more kids and putting their health and brain development in jeopardy.

We must end flavored tobacco sales to stop this crisis of youth addiction – but we can’t do it without you.

Here are the facts:

• More than 81% of kids who have ever used tobacco started with a flavored product
• Flavored tobacco makes it easier for young users to start
• 3.6 million kids nationwide are using nicotine-loaded e-cigs, unraveling years of progress in lowering youth tobacco use

It’s not all bad news – we’ve made real progress against this threat. Five states and hundreds of cities nationwide have cracked down on flavored tobacco products. And last year, for the first time ever, the U.S. House of Representatives passed legislation to end the sale of flavored tobacco.

2021 could be the year we finish the job and finally stop Big Tobacco from luring and addicting our kids with flavored products. But it won’t happen without a grassroots army demanding action. That’s where you come in.

There’s no time to waste. Sign up and join our fight to end youth nicotine addiction.