ABOUT THIS TOOLKIT

This guide was written with the help of dozens of leaders from across the country. Our goal was to create a resource to further civic dialogue among elected officials and their constituents in small towns and rural communities. Inside our guide, you’ll find a set of key messages aimed at rural voters based on our internal polling and external, publicly available resources. We know rural voters are looking to elect leaders who will fight for the “small town and rural way of life” and our hope is that this guide will help keep the civic debate focused on improving the lives of rural people. However, we also provide advice for authentic conversations about two issues often used by politicians to divide rural voters for political purposes. If you have questions about this document, please email us at organize@ruralorganizing.org.