Pledge to Talk to Young People About the Dangers of Using Nicotine Pouches
Nicotine pouch use among kids has increased 125% over the last four years according to the FDA. Using flavors to addict youth to nicotine products is a well-documented phenomenon, which is why California banned retailers from selling flavored varieties of tobacco products in January 2025. 45 percent of retailers the Center for Environmental Health visited for a recent investigation were breaking this law by selling nicotine pouches in candy and fruit flavors.
CEH’s investigation found that Big Tobacco is using nicotine pouches in the same way it used e-cigarettes a decade ago: as a discreet, flavored way to consume nicotine — which makes these nicotine pouches all too tempting to kids who have seen TikTok videos promoting Zyn brand nicotine pouches that have skyrocketed in popularity recently. One study showed the top 100 videos under the hashtag "#ZYN” on TikTok were viewed by more than 400 million people. 79 percent of the videos portrayed nicotine pouches in a positive light, while only 17 percent provided disclaimers about the harm that could be caused by nicotine pouch use.
To counteract these harmful videos and irresponsible retailers, please pledge to talk to your kids or (other youth in your life) about the dangers of using nicotine pouches.
After you take the pledge, we’ll send you 11 tips developed with input from Truth Initiative to help you have that conversation. You can also read our full report on how Big Tobacco has been hooking young people on nicotine through e-cigarettes and now nicotine pouches, and what we’re doing at CEH to stop them.
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