Surveillance pricing allows corporations to use your data to determine how much an you're willing to pay at the checkout. Instead of offering the same price to everyone, companies can use personalized data to charge different people different amounts for the same product.

Consumers deserve fair, transparent pricing. No one should pay more for groceries, essentials, or everyday goods because an algorithm predicts they can afford it. UFCW 1518 is calling for a ban on surveillance pricing.