When Founder Captain Charles Moore discovered a massive area of plastic soup floating in the Pacific Ocean, the question wasn’t how it got there – it was how our consumption habits had spiraled so out of control.

Our mission is not to pick trash out of the sea. It’s to fundamentally shift our way of thinking on land. We empower young people to think critically, demand action and be agents for change. When we educate, the next generation responds with solutions. They get behind a cause that has wide-ranging impact, and they support it with fervor.