Press for Conversion! (P4C!) is a Canadian publication founded in 1990 by the Coalition to Oppose the Arms Trade (COAT).  

During its first decade, when P4C! was published quarterly, it focused on the economic conversion of military industries to environmentally-sustainable, socially-useful, civilian production.

In the late 1990s, P4C! embraced a broader view of conversion. Because the virus of war has so deeply infected Canada's body politic, the idea of conversion was widened to include other much-needed transformations of Canada's militaristic culture.

Learn more and read 20 years of back issues online here:

https://coat.ncf.ca/P4C.htm