Our Mission:

The Alliance for Sensible Markets is a non-profit coalition of business and advocacy leaders, patients and consumers, committed to a thriving, just, sustainable, and broadly beneficial legal cannabis industry.

Our Goals:

Adult Use

1. To open the option of state-regulated commerce between legal markets NOW, without waiting for the end of federal prohibition, for states that choose to participate. Legal cannabis is failing, and failing spectacularly to displace the illicit market largely because we have the economics wrong. Rationalizing a supply chain between willing legal markets would begin to solve that. And waiting around for the US Congress to legalize cannabis has never been a winning strategy.
2. To open actual commerce between willing state markets as quickly as possible.
3. To advocate for and participate in crafting a regulatory framework or frameworks between legal markets that will, among other things, support ease of access and broad participation by small and equity farms and businesses in new, intermarket supply chains. There is room for a broad array of businesses in the legal market, but providing real opportunity for small and equity farms and businesses to succeed is the only way for legal cannabis to keep its soul and be accountable to its history.
4. To advocate for regulatory frameworks that put consumers first, providing access to the best, broadest, and most cost-effective selection of safe, legal cannabis products. Providing a full range of legal, world-class products at competitive pricing will help move millions of actual human beings out of unregulated, untested, and often deeply criminal and environmentally destructive illicit markets. Effectively and efficiently moving people into regulated markets is the first test of whether “legalization” is working.
5. To build a network of member businesses across the supply chain to come together to accomplish these goals. And to help them prepare - through information, access, and relationships - to take first and best advantage of the opportunities presented by commerce across legal markets.

Medical Cannabis:

1. Access to medicine: We believe that every legal patient in every medical state should have access to the broadest selection of the safest, most appropriate, and most cost-effective cannabis medicines available legally anywhere in the country.
2. We will fight to secure that access for patients at the lowest possible cost, which means directly from suppliers whenever possible and appropriate.