Better Without Billboards

Image of two billboards with superimposed text reading "better without billboards. For happier, healthier cities free from the pressures of corporate advertising"

New research from Adfree Cities demonstrates a clear national trend in which advertising in public space is disproportionately prevalent in more deprived areas, as measured by income and air pollution.

Our research - covered in The Guardian - reveals huge gaps in outdated UK planning legislation and calls for reform, so that the health and economic impacts of advertising are considered in planning decisions, beyond road safety and visual beauty.

We need you to write to your MP asking them to read the report and to pressure the Secretary of State for Levelling Up, Housing and Communities to make the changes we desperately need to address this inequality.

Report key findings

We have evaluated 83,672 roadside advert locations in the UK, sited in the public realm and found that:

  • 82% of outdoor advertising is located in the poorest half of England and Wales.

  • 92% of outdoor adverts are in the half of England and Wales with the worst levels of air pollution.

  • Across England, there is 6.3 times more advertising in the most deprived areas of the country than in the least.

Click below to find out how many outdoor ads there are in your constituency.

Find your constituency

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