In September, The Hague became the first city in the world to legally ban ads for high carbon products across the city's outdoor advertising sites. Now it's time for our government to do the same across the UK.

Advertising that promotes polluting products and companies is pushing us in the wrong direction. Just when we most need to reduce emissions and restore nature, advertising is locking in demand for environmentally-damaging industries, while hiding their true impacts.

Polluters cannot be trusted to advertise responsibly, and advertising regulation is limited and currently not fit for purpose. Meanwhile ads for SUVs, climate-damaging foods and airlines are everywhere, normalising high-carbon ways of living that we need to rapidly shift away from.

In a speech on June 4th, 2024, UN secretary general Antonio Guterres said: “Many governments restrict or prohibit advertising for products that harm human health – like tobacco... I urge every country to ban advertising from fossil fuel companies.“

Will you take up the call and write to your MP asking them to support a high carbon ad ban?