FY26 budget proposals cut Brand USA’s maximum share of the ESTA fee from $100 million to just $20 million—an 80% reduction in the vital, no-tax funding that supports international marketing of the United States, which will severely limit Brand USA’s ability to promote the U.S. in global markets at a time when international competition is fierce and visitation growth is essential to economic recovery.

Urge your Members of Congress to restore Brand USA's funding to the full amount.