Why This Campaign is Important:

Weatheradio and Hello Weather are more than just apps or gadgets—they are critical tools that keep Canadians safe in all types of weather and emergencies.

• Life-Saving Alerts: Weatheradio delivers emergency alerts in real-time, even during power outages, cellular failures, or severe storms.

• Accessible to Everyone: Not everyone has a smartphone, internet, or reliable cellular service. Weatheradio reaches rural, remote, and vulnerable populations.

• Resilient and Reliable: It works when other systems fail—something essential for mariners, outdoor workers, seniors, and backcountry travelers.

• Redundancy Matters: Public safety depends on multiple layers of alerting systems. Cutting Weatheradio removes a critical layer of protection.

• Silent Announcement: The decision was announced on February 23, 2026, without public consultation, leaving Canadians with no opportunity to voice concerns or prepare.

This campaign is about keeping Canadians informed, safe, and prepared. By acting now, we can ensure that no one is left without alerts when it matters most.