Updated 10.02.2025

On September 30th, Reebok doubled down on their commitment to sponsor the Israel Football Association (IFA) saying it was, “proud of [its] record as a unifier of all cultures on and off the pitch.”

But we know the truth, by sponsoring the IFA, Reebok is “proudly” sponsoring:

• A genocidal and apartheid regime

• The murder of tens of thousands of Palestinians in Gaza, including over 800 athletes

• Israel’s destruction of all Palestinian sports facilities in Gaza

• IFA matches dedicated to Israeli soldiers committing genocide in Gaza

• Teams from illegal Israeli settlements on stolen Palestinian land

Use this tool to write to Reebok executives directly and demand that Reebok permanently cut ties with the IFA and end their “proud” sponsorship of Israel’s crimes against Palestinians.