Your personal data shouldn’t determine your price.

Companies are collecting more and more information about us, including our online activity, location, browsing history, and past searches, and using that information to influence the prices we’re offered.

That’s surveillance pricing: when a business uses personal data to personalize the price offered to an individual consumer.

A ban would put a stop to this practice. The bill would prohibit businesses from using personal data to determine an individualized price for a consumer.

This bill would not ban ordinary discounts or promotions. The bill continues to allow publicly available promotions, loyalty programs with disclosed terms, prices that differ based on actual costs, and certain rebates, refunds, and discounts.

The basic principle is simple: companies shouldn’t be able to use what they know about you to decide how much they can charge you.

This bill has already passed the Senate. Tell your state legislators: Support a ban and stop surveillance pricing in Illinois.Coalition members include:

Citizen Action/Illinois

Economic Security Project

Illinois AFL-CIO

Local 881 UFCW

The People's Lobby